Konstrudesch · Construction / Engineering

A new company with a long history 

A newly founded construction company had to win bids against firms with decades of name recognition. The experience was there; it needed to be visible.

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konstrudesch.com.ar
Konstrudesch
ES / EN
Works in 8 provinces
RoleProduct Designer — Design & development
TeamFreelance project with the founders
Timeline2026
PlatformsWeb · ES / EN

In 30 seconds

The challenge

We're a new company. The experience behind it isn't.

What I did

A construction company founded in 2026 in Rosario, with road, industrial and airport works across 8 provinces. I designed and built its bilingual site to turn the team's experience into credibility: services, working method and a portfolio of real projects.

Focus
  • Brand & Web
  • B2B
  • Bilingual
  • Portfolio

01Context

We're a new company. The experience behind it isn't.

Konstrudesch was founded in 2026 by a team that learned the industry's standards from the inside, on some of the country's largest works. The name was new; the craft wasn't.

In construction, clients buy trust before price. The site had to resolve that tension: present a young brand carrying the weight of everything the team had already built.

02The site

Show works, not promises

I structured the site so proof appears before pitch: completed works with their location, concrete areas of expertise and a four-step working method.

  • 01A portfolio of real works: paving, bridges, warehouses and hydraulic works.
  • 02Four service areas: residential, industrial, roads and airports.
  • 03Bilingual ES / EN site for bids and partners abroad.
  • 04Direct contact via WhatsApp, the channel the industry uses.

03AI in the process

Designed and built with AI

Structure, bilingual content and code built with AI: I defined the architecture with Claude, built with Claude Code and shipped on Vercel. Less time on production, more time on the message.

  • Claude
  • Claude Code
  • Vercel

04What I took away

  1. When a brand is new, design has to transfer the team's credibility to the company: evidence weighs more than adjectives.
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