Systems before screens
A screen solves one case; a system solves the next fifty. I design components, rules and tokens that keep the team fast long after I have left that meeting.
Product &ExperienceDesigner
I design end-to-end products and experiences that connect people’s needs, business goals and the operation behind them. 5+ years across healthtech, fintech and mobility.
Scroll01 — Selected work
From complex problems to experiences that work
tokens / color
Button · 7 states
🔒 Your company only sees aggregates
Designing wellbeing for two clients with different interests
A corporate wellbeing platform with several actors and one product: HR needs to measure, employees need to trust and the wellbeing team needs to operate. I designed the end-to-end experience, from onboarding to reporting, and the design system that holds it together.
- Experience Design
- B2B2C
- Design System
←Review transfer
0.0021 BTC
≈ USD 142,30
NetworkBitcoin
Addressbc1q…8f3k
Fee0.00002
I checked the address
⚠︎ Transfers can't be undone
Prototype validated
Investing in crypto without the fear of getting it wrong
A regulated digital wallet —now LB Finanzas— to invest in crypto, stocks and dollars from your phone. I designed and validated the transaction flows with functional prototypes, where a mistake has no undo button.
- Fintech
- Crypto
- Prototyping
116
Arriving in 3 minOroño & Córdoba stop
Pringles Sq.
Bv. Oroño
Terminal
☀︎ High contrast for sunlight
👆 One hand, standing
Real-time public transit, designed for the bus stop
A mobility app (MaaS) that brings routes, stops and live vehicle positions together so every trip feels predictable. I researched with real riders, found usability issues and designed cross-platform wireframes.
- MaaS
- UX Research
- Real-time data
+5years designing products
6industries: health, finance, mobility, software, sports and construction
3platforms: web, iOS and Android
0→1products taken from idea to market alongside business
02 — Approach
I don’t design isolated screens. I design the system and the decisions that help a product team move faster, with clear reasoning, without re-arguing the same things every sprint.
Data beats opinion
Every design decision leans on something: an interview, a funnel, a test. When there is no data, I say so and design the cheapest experiment to get it.
Designing is choosing what to give up
There is no solution without a cost. My job is to make the trade-off explicit so business, engineering and product decide with the same information.
- Product Strategy
- Experience Design
- Discovery
- User Journeys
- User Flows
- Design Systems
- Stakeholder Management
- Team Leadership
- AI-assisted workflows
03 — How I work
From the problem to a measured experience
Six steps I repeat on every project. AI comes in where it speeds things up without replacing judgment: this portfolio was designed and built that way.
- 01
Understand
- Research
- Stakeholder interviews
- Data
- Business context
AIClaude, ChatGPT
- 02
Frame
- Problem framing
- JTBD
- Insights
- Opportunity areas
AIClaude
- 03
Map
- User journey
- User flows
- Ecosystem map
- 04
Define
- Experience principles
- Value proposition
- Product concept
- Product strategy
- 05
Design
- Flows
- Prototypes
- Digital product
- Design system
AIFigma Make, v0, Claude Code, Cursor
- 06
Measure
- Product analytics
- Usability testing
- Business metrics
- Experiments
AIClaude Code
04 — Experience
Where I learned it
- 2023 — Nowdoc24 — WehealthySr. Product Designer — UX/UI DesignerHealthtech
Led the creation and evolution of the full Design System, setting standards for consistency, efficiency and delivery speed.
- 2026 — NowBloxFounder — Product Designer & BuilderPersonal project · SaaS
A platform for coaches and sports clubs, from user interviews to a product in production, built with AI.
- 2022 — 2023LetsBitUX/UI DesignerFintech / Crypto
Functional prototypes to validate and refine user flows in a high-stakes crypto product.
- 2021 — 2022UalabeeUX/UI DesignerMaaS / Mobility
User research to understand real travel needs and behaviors.
- 2020 — NowFreelanceProduct Designer — Web design & developmentMulti-industry
End-to-end products and websites for my own clients: Rosario Fitness Games, Konstrudesch and Braintly, among others.